In comparison, just 3% of companies plan to decrease the amount spent on digital technology.
The findings come from the new Econsultancy/Responsys Marketing Budgets 2013 Report, which looks in detail at how companies are allocating their online and offline marketing budgets in 2013.
More than 800 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2012 and January 2013.
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these findings appear to back that up.
What best describes your plans for digital marketing technology spending in 2013?

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